HULU | Essence Festival

As part of Hulu’s brand evolution, it expanded its offerings of streamable live events. When it became the official streaming destination for the 2022 Essence Festival, it marked the first time the massively popular event was available on a streaming platform. Hulu also had an on-site presence at the Festival and took the opportunity to promote some of its content — including that of ONYX Collective, a content brand for creatives of color.

"FIRST LOOK" | Reasonable Doubt

Kerry Washington lent her star power to the Essence Festival to help Hulu promote ONYX Collective’s first scripted drama, Reasonable Doubt.

Hulu-Essence Festival | Promo Combo for Superdome Big Screen

Hulu-Essence Festival | ONYX Collective Brand Reel for Live Board Display

(Video Only)